AdobeStock_300644895-2048x1363-1 Better input - Greater results - Design

Update #48 _10.11.2024

We did it !

We have discovered, defined, and explained the perfect process for generating ideas and concepts in design!

Everything is detailed in our book, « From Brief to Design. » We’ve used NotebookLM to introduce you to our co-idea generation process. Happy listening!

So, tune in with NotebookLM and let’s unleash some creativity together!

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Licenced

We are pleased to offer licensing opportunities for the use of the patented CoGen-iD® methodology.

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Democratized

Empower your sales team to think like creative directors.

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Optimized

CoGen-iD provides an innovative approach to optimizing the ideation process.

We are driven by values and are eager to share them with our community.

« Du Brief au Design, Façonnez vos concepts créatifs. » Dunod – mars 2025

A book dedicated to the CoGen-iD methodology, featuring the contributions of exceptional designers and innovative design thinkers, is currently being penned and is scheduled for publication in March 2025 by Dunod.

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We have extraordinary individuals participating through interviews and examples featured in the book.

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Kevin Bethune
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pia lauritzen
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christian guellerin
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valentin maynadié
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Teresa Sdralevich
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Akiko sekimoto