Update #51 _05.03.2025
Exciting news, Today is the day !
The book is out and available for order on all major platforms and at all good bookstores!!
Hey, we’ve used NotebookLM to introduce you to our co-idea generation process. We hope you enjoy listening to robots!
So, tune in with NotebookLM and let’s unleash some creativity together!
Licenced – Since the book, we are now available to offer training on our new Zone – process!
Discover a new way to approach design sprints and creative briefs with our unique method :
Our process
- iD-Zone :
- Understand
- Diverge
- iD-Board :
- Decide
- Prototype
- iD-Telling :
- Validate
Please, contact us to learn more!
Democratized
Empower your sales team to think like creative directors.
Optimized
CoGen-iD provides an innovative approach to optimizing the ideation process between marketing and designers teams.
We are driven by values and are eager to share them with our community.
« Du Brief au Design, Façonnez vos concepts créatifs. » Dunod – mars 2025
A book dedicated to the CoGen-iD methodology, featuring the contributions of exceptional designers and innovative design thinkers, is currently being penned and is scheduled for publication in March 2025 by Dunod.
We have extraordinary individuals participating through interviews and examples featured in the book.
“… At the start of my professional journey, I encountered hardened paths of convention bound by traditional norms. Pragmatic paths of engineering and business were more celebrated versus anything relating to the arts…”
“… I’m not even sure if this is a good answer or the right answer, but it’s the answer I am able to give right now. This allows me to continue unraveling and refining my questioning towards a problem statement.”
“… Design becomes paramount to every discipline, to all progress. The idea isn’t new, but its priority has increased. Design becomes purpose, where some would have it be merely drawing… »
« … Having already studied graphic design for 4 years didn’t necessarily give me an advantage on the creative front. In fact, I had to deconstruct many graphic principles, especially those related to technique, which I had taken for granted, a mindset that sometimes tends to confine… »
« … I work in layers, climbing the branches of meaning, operating through associations and contradictions. All of this enriches my exploration and sometimes offers me solutions… »
« … I have numerous conversations with my clients and their teams who possess a real understanding of the products and issues… »