
Our Story
Over the years, teaching design and creative strategy at the Information and Communication Department of IUT Robert Schuman (University of Strasbourg) and Haute école des arts du Rhin (HEAR) since 2009, as well as at Supdeweb, has provided deep insights into the intricacies of design education and practice.
This extensive experience in guiding and mentoring future designers and strategists led to a profound familiarity with various design methodologies, including the renowned Double Diamond framework from the British Design Council.
Through persistent engagement with students and faculty, alongside practical design applications, we began to see the Double Diamond model in a new light, identifying opportunities for enhancement and adaptation to better suit our needs and those of the modern design world.
It works !
Granted, this might sound like typical marketing jargon, but here’s the kicker—it actually works! Our revamped methodology isn’t just about imparting design knowledge, it’s about elevating the entire domain.
We equip our students and partners with a supercharged framework that not only boosts their creative ventures but also empowers their strategic approaches. This leap forward isn’t just talk. It highlights our dedication to breaking free from conventional design education norms and cements our position as pioneers in both the scholarly and practical spectrums of design and communication.


Super Efficient
Our refined design methodology supercharges creativity and strategy, proving itself as a highly effective approach in both educational and practical settings.

Deeply Committed
Narrative structuring, visual persuasion, and effective presentation techniques to shape, enhance, and effectively communicate design projects, maximizing their impact and appeal to stakeholders.

Highly Skilled
iD-Zone Exploration and Iconography, with its focus on deeper meanings, strategic iconography, and critical thinking.
iD-Board, emphasizing technical analysis, prototyping, and creative enhancement, together showcase a highly skilled approach to design that ensures profound audience connection and optimized creative outputs.