Intro to CoGen-ID

In this episode, we will discover CoGen-iD, a revolutionary design method that combines chance and dialectic reasoning to awaken creativity. Inspired by surrealism and Leibniz’s philosophical concept of the identity of indiscernibles, this approach opens the door to a universe of unlimited possibilities.

Questioning in Design ?

Questioning in design is fundamental in the creative and problem-solving process. It’s an approach that involves inquiring deeply about the project, its goals, the needs of the user, and the context in which the design and it’s ideas operates.

Our Book

The book « From Brief to Design » is the secret weapon to ace every art and design school entrance competition, and also to exceed expectations on any brief!

iD-Collaboration

This excerpt on collaboration among design, marketing, and engineering teams, highlighting the shifting roles and work methods in a digital landscape. It advocates for an integrated and cooperative approach to the creative process, moving away from traditional methods and towards a more agile, human-centered approach but here, we’re far from Max Ernst.

iD-Board

coming soon…

Saturday 19 oct.

iD-Telling

coming soon

Saturday 26 oct.